Repeat Usage Consistently Exceeds 70% Month over Month
Boston, MA. March 23, 2010 — CallerXchange, the world’s leading social address book solution, repeatedly exceeds performance expectations at Orange. Continuing with their tradition of launching innovative services into the market, Orange Dominicana was the first mobile operator in the world to launch the CallerXchange service in May 2007. The service has since been launched within seven of the world’s largest mobile operator groups across four continents worldwide, and is currently shipping to more than 60 million mobile subscribers.
Utilization Surpasses Industry Norms: Over 50% Uptake
CallerXchange enables subscribers to share their contact details at socially relevant and convenient times (after phone calls). Because of the unique design of the service, initial uptake and repeat usage of the service significantly surpassed expectations. With over 2 million Orange subscribers provisioned with the CallerXchange service, utilization has exceeded 50%. Subscribers find the service simple to use and easy to understand – two factors driving the unparalleled service uptake across the subscriber base.
“Utilization of the CallerXchange service has outperformed our expectations,” noted Patricia Ramos, Marketing Manager for Data Services at Orange Dominicana. “We have a diverse segmentation of subscribers in our network and CallerXchange has proven to provide value across all subscriber segments given the consistently high uptake rate.”
Repeat Usage Demonstrates Strong Customer Value: Over 70% Monthly
Furthermore, performance analysis over a 34 month period revealed that repeat usage of the service topped 70% nearly every month. To be counted as a repeat user, active users in any given month had to opt-in to the CallerXchange service and actively use the service in preceding months. Penetration of the service is nearly 100% within Orange, meaning the success is not limited to a small portion of the base. The entire subscriber base has access to the service on their Orange SIM cards.
“The repeat usage demonstrates the social relevance and inherent value subscribers associate with CallerXchange. We’re happy to provide solutions to our customers enabling them to continually stay connected. Customer satisfaction is paramount to Orange, and we take pride in offering unique, highly useful and innovative solutions to our subscribers which continue to differentiate our brand,” noted Armand Toonen, VP of Marketing Officer at Orange Dominicana.
Even more exciting, the success of the service and the outstanding performance spans multiple subscriber market segments. The universal nature of CallerXchange makes it a utility that is useful for any type of subscriber in virtually any segment. The repeat usage results have been achieved across a sizeable base of subscribers from every market segment including postpaid, prepaid, mass market, youth, and business.
About OnePIN, Inc.
OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. Headquartered in Boston with offices and customer references around the globe, OnePIN is the world leader in social address book solutions for mobile operators.
For more information please visit www.onepin.com or email us.
About Orange Dominicana
Orange Dominicana is a subsidiary of Orange Group, which launched operations in the Dominican Republic in November 2000. Orange is the main brand of France Telecom Group, one of the leading operators in worldwide telecommunications market with more than 184 million customers across 5 continents. Orange Dominicana offers a wide range of voice, data, international and 3G+ communication services. Since its third year of operations, Orange has gained a position in the competitive Dominican market as the second leading mobile operator. Today, Orange has more than 2.8 million active customers and 95% coverage of the Dominican territory. Orange and any other product or service with this brand which are included in this material are trademarks from Orange Personal Communications Services Limited. For more information, visit Orange website at www.orange.com.