Boston, MA – December 30, 2025 – OnePIN, Inc., a global leader in mobile-first customer engagement and digital rewards technology, today announced continued momentum in its partnership initiatives with global consumer brands, including The Coca-Cola Company, through large-scale consumer engagement campaigns powered by OnePIN’s proprietary BrandX platform.
Building on the success of previous collaborations, OnePIN worked alongside major mobile network operators (MNOs) across Africa to execute a multi-pronged, multi-step consumer engagement journey for Coca-Cola that delivered measurable results at scale. The campaigns leveraged mobile-first interactions to gather real-time consumer sentiment, demographic insights, and behavioral feedback directly from verified consumers.
Through the initiative, nearly 1 million consented consumer leads were generated, while more than 700,000 user responses were collected through interactive campaign experiences designed to capture detailed feedback on brand sentiment, purchasing behavior, and demographic data. Consumers participating in the campaign journey were incentivized through prize-based engagement mechanics, driving sustained interaction and strong completion rates.
The campaign demonstrated the power and scalability of OnePIN’s BrandX platform, producing double-digit positive engagement rates while enabling Coca-Cola to deepen consumer understanding across key African markets.
“Global brands are increasingly looking for measurable engagement, authentic consumer insights, and scalable mobile-first experiences,” said Chris DeGrace, COO of OnePIN. “Our continued collaboration with Coca-Cola and major African mobile operators demonstrates how OnePIN’s BrandX platform can connect brands directly with real consumers in meaningful ways while delivering actionable data and strong engagement performance.”
OnePIN’s BrandX platform enables enterprises and brands to deploy interactive consumer campaigns across mobile channels, combining digital incentives, engagement workflows, consented data collection, and analytics into a unified platform experience. By partnering with mobile operators across emerging markets, OnePIN continues to provide brands with direct access to highly engaged mobile audiences while maintaining a strong focus on compliance, consent, and measurable outcomes.
The Coca-Cola engagement initiative further reinforces OnePIN’s growing reputation as a trusted technology partner for global brands seeking scalable consumer engagement solutions in high-growth markets.
About OnePIN
OnePIN, Inc. is a global mobile engagement and fintech technology company delivering digital rewards, customer acquisition, loyalty, and interactive engagement solutions through partnerships with mobile operators, enterprises, and global brands. OnePIN’s platforms enable secure, scalable, and measurable mobile-first experiences across emerging and developed markets worldwide.