April 2022, Boston, MA – OnePIN recently announced that MTN launched MediaX in South Africa.
MediaX is set to revolutionize the way content providers connect with their target audiences, providing an unparalleled level of efficiency in digital advertising campaigns. This powerful platform empowers advertisers with an array of top-screen mobile technology tools to optimize their campaigns, ensuring maximum reach and impact.
The MediaX platform also facilitates Real-Time Bidding (RTB), allowing advertisers to bid on ad placements in an instant. This agile system ensures an optimum usage of premium inventory for mobile operators and content providers – maximizing conversion rates and return on investment.
The MediaX platform also provides detailed performance analytics, offering advertisers insights into campaign effectiveness. With real-time data and actionable metrics, content providers can make informed decisions and optimize their strategies for better results.
Through this launch in South Africa, all mobile subscribers of MTN South Africa who have the Digital Assistant service will have access to MediaX.
About OnePIN, Inc.
OnePIN, Inc., the world’s leading provider of User Engagement services for Mobile Network Operators. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that integrates into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context.
The intelligence of the service platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 650 million mobile subscribers, across 15 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe. Find out more about OnePIN’s Digital Assistant services here: www.onepin.com.