Ghana – November 29, 2024 – OnePIN, a leader in digital engagement solutions, and MTN, Ghana’s leading telecommunications provider, have joined forces to support UNICEF in its efforts to eradicate polio through a nationwide vaccine awareness campaign. Leveraging OnePIN’s innovative digital engagement platform, UNICEF has reached nearly six million MTN mobile subscribers with critical information about the availability of safe and effective polio vaccines for children under the age of five.
As part of the campaign, top-screen messages were sent directly to mobile devices—the most widely used and trusted communication tool in Ghana. These messages informed families that health teams would be visiting homes during a specified period to administer the polio vaccine. Families who missed these visits were encouraged to visit their nearest health centers to ensure their children received the life-saving vaccine. To reinforce the message, follow-up SMS notifications provided detailed information that parents could reference at their convenience.
“This collaboration underscores the power of technology and strategic partnerships in promoting public health initiatives,” noted Michaela Louw, OnePIN’s lead Marketing Manager within the African market. UNICEF’s mission to eliminate polio, a preventable yet potentially devastating disease, relies on innovative approaches to reach every corner of the globe. By harnessing MTN’s vast network and OnePIN’s cutting-edge engagement tools, the campaign maximized its impact, empowering parents with the knowledge and resources to protect their children.
UNICEF’s polio eradication efforts are critical for building a healthier future. UNICEF’s goal was to connect families directly with timely and actionable health information to make a meaningful difference in communities across Ghana.
As a socially responsible company, MTN is committed to using their network to positively impact lives. Collaborating with UNICEF and OnePIN to spread awareness about polio vaccines is an honor, and we remain dedicated to supporting public health initiatives that create a brighter future for all.”
This initiative highlights the importance of collaborative efforts in addressing global health challenges. Together, UNICEF, OnePIN, and MTN have demonstrated how technology can play a vital role in ensuring every child has access to the protection they deserve.
About OnePIN, Inc.
OnePIN, Inc. is a leader in digital experience for Mobile Network Operators (MNOs) and consumer brands. OnePIN enhances digital advertising and customer engagement by integrating Demand Side Advertising Platforms with Customer Relationship Management systems. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that integrates into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context.
The intelligence of the Advertising Platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 820 million mobile subscribers, across 15 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe. Find out more about OnePIN’s Digital Assistant services here: www.onepin.com.
About MTN Ghana
MTN Ghana is the country’s leading telecommunications company, dedicated to improving lives and fostering development through innovative technology and impactful initiatives.
About UNICEF
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them reach their full potential. Focused on health, education, protection, and emergency response, UNICEF is committed to creating a better world for every child.