OnePIN’s CallerXchange service helps subscribers stay connected while enhancing their social networks
BOSTON, Mass., Feb. 24, 2009 — +Móvil from Cable & Wireless Panama is enabling their subscribers to extend their social networks with one click on their mobile phones thanks to CallerXchange, OnePIN’s contact exchange service. The locally-branded service “Intercambio de Datos Personales” was launched in Panama as the first of its kind in the country. Customers can use this person-to-person service to automatically connect and stay in touch with friends, family and business associates while building and growing their mobile social address books.
With CallerXchange, +Móvil subscribers can exchange contact information immediately after a phone call or text message with one click. Recipients can easily click to add their friend’s contact information directly into their phonebook. The service costs $0.30 USD per message sent and an automatic updating capability ensures that users stay in touch even if their information changes over time.
This service can be used by +Móvil prepaid and postpaid subscribers with the red SIM cards. Subscribers without this color SIM card can obtain it in any Cable & Wireless store in Panama.
CallerXchange has been adopted by many wireless operators around the world and is being quickly embraced by subscribers. Cable & Wireless’ deployment in Panama is following this trend with a growing subscriber utilization rate that is approaching 20% and an impressive 91% of subscribers choosing to keep the service active.
“The social address book is of fundamental importance to subscriber satisfaction and operator revenue,” said OnePIN president and CEO Feyzi Celik. “We are very pleased to see that Cable & Wireless is experiencing the strong user uptake of CallerXchange that we have seen in other markets,” he added.
About Cable & Wireless
Cable & Wireless is one of the world’s leading international communications companies. It operates through two standalone business units – Europe, Asia & US and International. The International business unit operates integrated telecommunications companies in 39 countries offering mobile, broadband, domestic and international fixed line services to residential and business customers, with four major operations in the Caribbean, Panama, Macau and Monaco & Islands. For more information, visit www.cw.com.
About OnePIN, Inc.
OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. Headquartered in Boston with offices and customer references around the globe, OnePIN is the world leader in social address book solutions for mobile operators. For more information, visitwww.onepin.com.
For more information please visit www.onepin.com or email us.