Accra – May 20, 2026 – MTN Ghana, in partnership with OnePIN, is helping businesses across Ghana connect more effectively with their customers through the MediaX platform, a self-service digital advertising solution delivering measurable results across MTN’s digital ecosystem.
MediaX is showing strong performance, giving brands and content providers the tools to independently create, manage, schedule, and optimise campaigns with full transparency and control. The platform’s end-to-end self-service model is supported by a robust bidding system that ensures fairness and competitiveness, while real-time performance reporting enables smarter budget decisions and continuous campaign optimisation.
Campaigns on MediaX are currently achieving engagement rates of over 80%, delivering profitable returns for content providers and driving consistent subscriber growth for MTN Ghana’s digital content partners. These results reflect the platform’s ability to connect the right audiences with the right content at the right time.
MediaX also gives content providers and brands full operational autonomy, including integrated payment capabilities via Paystack one of Africa’s leading payment processors supporting a seamless campaign lifecycle from creation through to execution and performance analysis. MTN Ghana maintains oversight through built-in safeguards, ensuring all campaigns meet quality, compliance, and regulatory standards without compromising the efficiency of the self-service model.
Commenting on this, the Chief Digital Officer of MTN Ghana, Ibrahim Misto, said “MediaX is strengthening how businesses engage their customers by providing the tools and insights needed to drive more relevant and effective communication. The strong engagement rates and subscriber growth we are seeing are a clear reflection of the value the platform is creating for our partners and the wider digital ecosystem.”
Chris DeGrace, Chief Operating Officer at OnePIN, added: “We built MediaX to give brands and content providers complete control, visibility, and confidence in their campaigns. The results in Ghana, particularly the high engagement rates and profitable returns for content providers demonstrate what becomes possible when you combine data-driven insights with a fully self-service advertising model.”
Ghana’s digital advertising sector is growing rapidly, with total digital ad spend projected to reach $150–200 million in 2026, with mobile accounting for over 70% of that figure. This trajectory places self-serve, mobile-centric platforms like MediaX at the centre of Ghana’s digital growth enabling scalable, targeted, and results-driven marketing for businesses of all sizes.
Already live across MTN Nigeria and MTN South Africa, MediaX continues to demonstrate its scalability and ability to deliver consistent value across diverse markets. As Ghana’s digital economy evolves, MediaX is well positioned to play a defining role in the future of mobile advertising and digital content.
For more information, visit: https://mtn.com.gh
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About Scancom PLC
MTN Ghana is the market leader in the mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay as You Go, Pay Monthly, Data and digital services. The company is part of the MTN Group which is a leader in emerging markets with a clear vision to lead the delivery of a bold new digital world to its customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. Scancom PLC is listed on the Ghana Stock Exchange.
About OnePIN
OnePIN is a global digital services and monetization platform provider that enables mobile network operators, content providers, and brands to launch, scale, and optimize digital experiences across the fastest growing world markets. The company specializes in powering subscription-based services, mobile marketing, and value-added services through deep integrations with telecom operators, leveraging carrier billing, messaging, and data intelligence to drive user acquisition and engagement. OnePIN’s platform suite includes solutions for campaign management, user lifecycle optimization, and revenue assurance, providing partners with end-to-end capabilities from service creation through monetization and analytics. OnePIN works closely with leading operators to unlock new digital revenue streams, enhance customer experiences, and support the growth of sustainable digital ecosystems. For more information visit: https://onepin.com