May 1, 2024, Boston, MA – OnePIN is excited to announce that MTN has launched MediaX in Nigeria, catering to a vast mobile subscriber base of over 70 million. MediaX is the latest addition to OnePIN’s user engagement suite of services within Nigeria.
Mobile customers are increasingly demanding more content on their devices as digital services continue to grow and become mainstream. Notably, there is significant advertising spend waste in mobile due to limited channels and the lack of conversion effectiveness of those channels. Often, content providers struggle to effectively promote their digital content to mobile customers. MediaX, a user engagement service for content and media providers, offers superior mobile advertising targeting and eliminates waste.
The service enables the promotion of content and media to mobile customers via OnePIN’s Digital Assistant, helping customers choose, purchase, and renew content subscriptions. OnePIN’s MediaX service is seamless, user-friendly, and allows subscribers to access digital content with a simple opt-in process. Through OnePIN’s digital screens, operators can advertise effectively for the content providers and provide them a platform to increase subscriptions. Mobile Operators generate revenue by providing innovative advertising for content providers and increasing data usage. Content providers have access to prime mobile real estate.
With this deployment, all mobile subscribers of MTN Nigeria who have the Digital Assistant service will have access to MediaX. Andrea Goodwin, Vice President, Products & Marketing, said, “We are excited how this game-changer in digital advertising takes on the Nigerian market. MediaX revolutionizes the way content providers engage with their audiences, delivering targeted, effective ads that enhance the user experience while driving significant value for our partners.”
About OnePIN, Inc.
OnePIN, Inc. is a leader in digital experience for Mobile Network Operators (MNOs) and consumer brands. OnePIN enhances digital advertising and customer engagement by integrating Demand Side Advertising Platforms with Customer Relationship Management systems. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that integrates into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context.
The intelligence of the Digital Assistant service platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 820 million mobile subscribers, across 15 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe. Find out more about OnePIN’s Digital Assistant services here: www.onepin.com.