Message traffic increased more than 170 percent as contact information is exchanged by family and friends over the holidays
BOSTON, Mass., Jan. 27, 2009 — More people than ever shared their contact information and grew their mobile social address books over the holiday season with OnePIN’s CallerXchange, a person-to-person contact exchange service. The service saw a dramatic usage spike of over 170 percent during the holidays with notable surges on Christmas and New Years as people met new friends at holiday parties and reconnected with old friends and family. This significant increase in message traffic demonstrates how easy and useful a one click mobile contact exchange service can be, especially at the time when a social connection is made after a phone call.
CallerXchange is the world’s fastest growing mobile contact exchange service, allowing subscribers to transform their phonebooks into social address books that become the hub for calls, IMs, e-mails, text messages and social networking. In addition to the notable holiday spike in message traffic, fourth quarter activity for CallerXchange was up more than 200 percent over the fourth quarter of 2007.
“During the holiday season, people connect and re-connect with family and friends, new and old. CallerXchange helps people share their contact information so they can stay in touch throughout the year,” said Chris DeGrace, vice president of products & alliances at OnePIN. “The increase in traffic validates the importance of the mobile social address book and the growing momentum of CallerXchange throughout the world.”
Using CallerXchange is a quick and easy way for mobile subscribers to enhance their social network with new friends and stay connected to those who matter most in their social circles. Subscribers can send contact information immediately after a phone call or text message with one click, recipients can then easily click to add that information to their phonebook. An automatic updating capability ensures that users stay in touch even if their information changes over time.
About OnePIN, Inc.
OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. Headquartered in Boston with offices and customer references around the globe, OnePIN is the world leader in social address book solutions for mobile operators. For more information, visitwww.onepin.com
For more information please visit www.onepin.com or email us.