July 2021, Boston, MA – OnePIN just announced that MTN has launched MediaX in Congo with a mobile subscriber base of 3 million. MediaX is a new addition to OnePIN’s user engagement suite of services within Congo.
Mobile customers are interested in consuming more information via their mobile devices as digital content is continuing to grow and become mainstream. Two major problems MediaX helps to solve include the abundance of advertising spend waste and the struggle for content providers to effectively promote their digital content to customers. MediaX provides superior mobile advertising targeting and eliminates waste.
MediaX is a user engagement service for content and media providers. The service enables the promotion of content and media to mobile customers via a “Digital Assistant,” helping customers choose, purchase and renew content subscriptions. Through OnePIN’s digital screens, mobile operators are able to advertise effectively for the content providers as well as give the providers a platform to increase subscriptions. Mobile operators generate revenue by providing new innovative advertising for content providers and by increasing data usage. Content providers have access to prime mobile real estate.
Within this launch, all mobile subscribers of MTN Congo who have the Digital Assistant service will have access to MediaX.
About OnePIN, Inc.
OnePIN, Inc., the world’s leading provider of User Engagement services for Mobile Network Operators. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that uses machine learning and data integration into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context. The intelligence of the service platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 500 million mobile subscribers, across 20 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.
Find out more about OnePIN’s Digital Assistant services here: www.onepin.com.