Source: www.tmcnet.com
By David Sims, TMCnet Contributing Editor
October 22, 2008 – Boston-based OnePIN, which sells social address book products for mobile operators, has announced the opening of offices in Brazil, France and Turkey to service its CallerXchange person-to-person contact exchange service.
CallerXchange is a product used to build social networks on mobile phones. Subscribers can exchange contact information with one click, “simplifying a tedious process,” company officials say, giving phonebooks a fighting chance to stay more or less updated.
The new offices in Sao Paulo, Paris and Istanbul will help OnePIN market to mobile network operators adopting CallerXchange in Europe, the Commonwealth of Independent States, Middle East and Northern Africa and Latin America.
“Social connectivity products are skyrocketing in the PC market and CallerXchange is extending these offerings to more than three billion mobile subscribers,” said Feyzi Celik, founder and CEO and possessor of a quite Turkic name. Merhaba, arkadash.
OnePIN’s technology “transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators,” company officials say: “OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks.
Social networking is pretty much fundamental to CRM strategy these days. Earlier this year, CRM veteran Michael Thomas joined Neighborhood America as Director of CRM specifically to “spearhead the integration of Neighborhood America’s ELAvate platform with CRM products to enable customers and partners to use enterprise social networks through existing CRM applications,” according to Neighborhood officials.
Enterprise social networking and mobile messaging are “key components in the Web 2.0 age of CRM,” said Thomas at the time. “Web 2.0 tools have shifted the power to customers and prospects. Social networking represents an industry-changing phase of the CRM industry and companies are focusing on changing the nature of customer relationships — from purely structured transactions to the consumer expectation of dialogue and conversation.”
Edited by Stefania Viscusi